12/9/2023 0 Comments Agenda setting theory![]() It does this by selectively highlighting events and issues through various media outlets. The agenda-setting theory explains how the media can be used to shape and influence public opinion. ![]() The theory also explains what influences particular occurrences or human behavior and shows a high level of predictability and application. Such theories make sense out of confusing phenomena hence bringing order to an otherwise chaotic situation. According to Griffin, objective theories give insightful explanations of particular events or human behavior. Objectivity in the agenda-setting theory is revealed in its elaborate explanations of the influence of media on public opinion and has some aspect of prediction testability. It is objective, scientific and quantitative in nature, and a typical social science theory, elements that define a WVI theory. In accordance with characteristics and scholars associated with the Agenda Setting theory, it is categorized as a World View I theory. World View Categorization of Agenda Setting Theory The Agenda Setting Theory satisfies all six scientific standards but may not have enough inclusive data results leaving it challenging to measure. This is a good theory as it has the power and validity continues to gain despite increased multimedia platforms and channels such as social media, podcasts, and the internet, however, it may have a weakened effect on those that steer clear of multimedia platforms and base decisions off of free will. This conveniently leads to media influencing which topics coincide with each other in the public mind. ![]() Media strategically frames topics to bear the most weight by simply injecting calculated, tailored information. Through this delivery approach, they are able to manipulate the thinking patterns of targeted masses who are seeking answers during uncertain times. The WV1 Agenda-Setting Theory by Maxwell McCombs and Donald Shaw is an analytical, calculated and well-formulated process that has been constructed to determine how the media/press have the ability to deliver messages that they want the public to deem the most important.
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